services
Unlock the Power of Your Contxt
Step into your next chapter with bespoke, insight-led communication: designed for brands ready to lead with purpose and precision. Explore the lab’s signature services, tailored to your vision and needs.
The Social Contxt
Tailored audit of your current Instagram presence, examining both qualitative and quantitative insights. Through contextual analysis, market positioning, and brand-specific data, this offering identifies your content strengths, surfaces blind spots, and sets the foundation for more indepth strategic direction. Think of it as your brand’s social mirror, calibrated for clarity, alignment, and potential.
Designed for: brands recalibrating, repositioning, or preparing for their next phase.
What’s Included:
・Performance analytics & content audit
・Audience make-up & sector benchmarking
・Current brand positioning review
・Aspirational brand landscape
・Directional notes to inform strategy phase
・Performance analytics & content audit
・Audience make-up & sector benchmarking
・Current brand positioning review
・Aspirational brand landscape
・Directional notes to inform strategy phase
The Social Blueprint
Bespoke social and content strategy designed to elevate your brand’s digital presence with clarity, coherence, and cultural attunement. Grounded in insight, from engaged focus group research to content analysis, this framework is crafted to guide how your brand shows up and connects. It’s not just about what to post, but why, and how it supports your broader positioning and long-term growth.
Designed for: brands ready to refine their voice, deepen audience connection, and translate strategic insight into a cohesive content direction.
What's Included:
・Focus group research
・Custom content compass
・Omnichannel strategy
・Tone, cadence & visual direction
・Content calendar
・Focus group research
・Custom content compass
・Omnichannel strategy
・Tone, cadence & visual direction
・Content calendar
The Editorial Dispatch
Editorial newsletter strategy crafted to nurture your audience through thoughtful storytelling, aesthetic cohesion, and strategic cadence. From structure and messaging to visual styling and long-term planning, this offering transforms your newsletter into a compelling extension of your brand—one that informs, inspires, and builds lasting connection.
Designed for: brands looking to deepen audience engagement, cultivate community, and build a consistent editorial presence that reflects their voice and values.
What's Included:
・Audience-aligned editorial strategy
・Narrative structure & newsletter themes
・Copywriting guidance & tone development
・Template UX-flow design
・Cadence planning & distribution strategy
・Visual references & direction
・Audience-aligned editorial strategy
・Narrative structure & newsletter themes
・Copywriting guidance & tone development
・Template UX-flow design
・Cadence planning & distribution strategy
・Visual references & direction
Contxt Continued
Retainer for brands seeking consistency, clarity, and creative momentum beyond the strategy phase. Contxt Continued is designed for purpose-led founders seeking an ongoing, collaborative relationship: where ideas are nurtured, content is refined, and brand presence evolves with intention.
Through monthly strategic guidance and tailored creative execution, this offering ensures your brand not only stays aligned, but continues to grow in resonance, relevance, and reach. Whether you're building out a newsletter rhythm, refining your content approach, or responding to shifts in your audience and industry, Contxt is here to ensure your communications remain intentional.
Designed for: clients post-strategy or post-launch who are ready to maintain momentum through strategic consistency and creative refinement.
What's Included:
・Monthly strategy & direction sessions
・Performance insight & feedback loops
・Ongoing content and/or editorial guidance
・Copywriting support
・Content calendar planning
・Priority access to creative consultation
・Monthly strategy & direction sessions
・Performance insight & feedback loops
・Ongoing content and/or editorial guidance
・Copywriting support
・Content calendar planning
・Priority access to creative consultation
