Contxt Lab
creative strategy lab
Aligning presence with potential
Aligning presence with potential
About.
Contxt Lab is a strategy and creative consultancy led by Jasmine Latka, specialising in context-led communication for emerging brands and initiatives. With a focus on social storytelling and editorial newsletters, Contxt Lab crafts intelligent strategies designed to build connection, not noise. Rooted in cultural fluency and intentional messaging, the studio supports purpose-driven founders in aligning presence with potential.
Services.
The Social Contxt
A grounding Instagram audit that identifies your strengths, uncovers blind spots, and sets the stage for strategic evolution. Think of it as your brand’s social mirror, calibrated for clarity, alignment, and untapped potential.
The Social Blueprint
A strategic social and content framework crafted to elevate your presence. Through focus group insight, content analysis, and audience attunement, it builds a long-term roadmap for growth and community.
THE EDITORIAL DISPATCH
Behaviourally informed, mobile-first newsletter strategy and design. Create space for deeper connection, thought leadership, and community, through both the form and the formless.
Contxt Continued
Ongoing strategic consultation and support, ideal for brands seeking partnership across content execution, newsletter development, or evolving platform strategy. Flexible, collaborative, and deeply embedded in your brand’s next phase.
Meet the Founder
Hello. I'm Jasmine
Founder and Strategy Director of Contxt Lab, a context-led brand consultancy for thoughtful, future facing brands across fashion, lifestyle and publishing.
With a background in design and digital strategy, and over six years of industry experience, I launched Contxt Lab to offer a more tailored approach to brand communication, one that blends insight, aesthetics and editorial thinking.
Through a focus on social storytelling and newsletter strategy, I partner with founders and creative teams to build brand worlds that connect and convert: across content, community and culture.
I believe strategy should feel as considered as design, and that meaningful communication begins with context. Whether you're recalibrating after a rebrand, building a digital presence from scratch, or evolving your social strategy to better reflect where you're headed, I’d love to help you shape what’s next.
Curious to explore your Contxt?
Let’s talk, I’d love to hear your story...
Let’s talk, I’d love to hear your story...